AIR JORDAN I PRODUCT DESCRIPTION

Released February 1989
Michael earns another All-Star selection, his third consecutive scoring title, and is chosen for the First Team and the All-Defensive First Team. Gravity-defying dunks and the tongue are all becoming his trademarks.

AIR JORDAN IV SHOE DESIGN SPECS

The Air Jordan Retro 4 features a rich full-grain leather and Nubuck upper. Mesh quarter panels offer added breathability. TPU eyestays provide a lockdown performance fit. Variable width lacing system. Heel pull-tab adds easy entry. Polyurethane and solid rubber midsole with visible Air Sole® unit in heel, encapsulated forefoot Air-Sole® unit. Solid rubber outsole with multidirectional herringbone pattern increases traction.

AIR JORDAN IV GENERAL INFORMATION

Air Jordan IV (4)
Head Designer: Tinker Hatfield

Michael kept on playing in a confident and dominating way and won numerous honors and awards.

The design, by Mr. Hatfield, wasnt as revolutionary as the previous designs and kept a lot of the feeling from the third model. The Air Jordan shoes had started to get major popularity by now and sold out every here and there.

Spike likes Mike
When it came to commercials Nike continued with Mars Blackmon (Spike Lee) and created the famous Can/Cant tv commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.

A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IVs scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you havent seen it!!!

Retro negative trend changes
When the IVs were retrod 1999 in white/black and black/cement grey it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the Is, IIs and IIIs were first retroed.

Nike and the Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes.
There has been different reactions to the Retro+ models and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.

AIR JORDAN IV SHOES PACKAGING

1989 - Comes in a Jumpman Flight Box with black plastic wrap and solid thick plastic NIKE hangtag.
1999 - Comes in a silver box, plastic Nike hang tag, plain paper wrapper and retro card.

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